There are a lot of shopping trends each year that seem to shake up the free-market industry. While companies are undoubtedly prepared to adjust their methods to meet people's ever-changing demands and habits, not everyone may have the same mindset, especially first-time entrepreneurs.
If you happen to be one of them, you may need to take note of the newest shopping trends this 2022 to guide you in managing your venture and sales.
1. Faster Shipping
Most people who shop online want their orders to arrive as soon as possible. This is why e-commerce companies need to continue optimizing their process to ensure that their customers can get their products sooner than later.
In fact, some of the top e-commerce companies have already implemented this, with Amazon offering various perks such as Amazon Prime's two-day shipping and next-day delivery.
On the other hand, the best online shop in Britain, John Lewis, opted for more practical methods to speed up the shipping process. Instead of the usual way of going to a delivery company's hub to pick up packages for local delivery, John Lewis has a fleet of vehicles and delivery staff who ship online purchases directly from the warehouse to customers' locations.
2. Automation as a Marketing Tool
The idea of using automation as a marketing tool is a relatively new concept. This is why e-commerce companies have been using bots to communicate with their customers through messaging platforms like Facebook Messenger.
Facebook Messenger is a very versatile platform that allows e-commerce companies to send messages to their customers directly through a private channel. The platform also allows them to have two-way communication with their customers.
3. Personalization
Most customers love shopping with an e-commerce platform that offers customization options for their purchases. This is why the best online shops provide a number of options for the customers to choose from, such as color and size.
The best online shopping sites also understand that customers may want to personalize their purchases, so e-commerce platforms are now offering a number of options to personalize products, such as car decals.
4. An Increase in the Use of Voice Search
The use of voice search has been on the rise for a number of years. This is why most e-commerce platforms have started to include voice search as part of their platform.
In fact, recent studies show that more than 80 percent of adults who own a smartphone use voice search to help them locate products and services.
It is also important to note that voice search is becoming popular among the younger generation, specifically teenagers and adults in their early 20s.
5. A Rise in More Creative Marketing Content
It has been observed that the use of more creative content has been rising over the years. This is why most e-commerce companies have included more innovative content in their campaigns.
A good example is Amazon, an online shopping site that uses different campaigns to promote its products. For instance, they have used a search to promote their products, but the search result did not go to a direct link. Instead, it offers them a video of the product on Amazon's site.
Conclusion
There are a lot of shopping trends each year that will help e-commerce companies optimize their methods and make the most out of their sales. This is why entrepreneurs need to take note of the newest shopping trends this 2022.
Moreover, it is also essential to keep in mind that the e-commerce industry is constantly evolving, so there might be a few new trends that will emerge as the years go by. Alas, only time will tell.
If you are looking for a reliable and innovative
online store builder, look no further than our platform here at Vanjaro. We are an all-in-one integrated Website Builder, CMS, Online Store, and Digital Marketing platform that grows with your business. Call us today for more information about our web-building platform and its features.