When you create digital marketing strategies, the main goal is to direct them to your website —particularly, to your landing page. Should the landing page be unsatisfactory to the tastes of your target audience, your marketing efforts will all be in vain.
So, as you improve your digital marketing strategies, you should also put equal effort into creating an effective landing page.
To make it easier for you, you can utilize a landing page builder. However, to ensure that your landing page will impress, here are some key qualities you should find.
1. Mobile Optimization
Mobile devices are now the most popular devices that people use, especially among the millennials and Gen Z. Since the majority of your leads and visitors come from mobile devices, you should make your landing page mobile-friendly. This means that the website builder you use should be able to optimize your landing page for smartphones and tablets, as well as for all other mobile devices.
2. Professional, Customizable Templates
When you create a landing page, there is no better way to get your brand right than to use a template. Templates provide you with a head start as you create a landing page without needing to reinvent the wheel.
3. Multiple User Accounts
Your team should be able to create their own user accounts and manage various landing pages. They can also determine what data they would like to keep, which can be handy when you have a remote team using a landing page builder from various locations.
4. App Integrations
A good landing page builder will allow you to integrate various applications and solutions, including CRMs and email marketing solutions. For instance, to get your landing page notices, you can integrate a landing page builder with apps like MailChimp, Zapier, and Google Analytics.
5. Integrated A/B Testing
Also known as split testing, A/B testing provides you with a way to test landing page designs to see how they fare compared to each other. What makes A/B testing a crucial part of landing page strategy is that it enables you to determine what designs work best and which do not work at all.
6. Easy-to-Use Editor
In general, a landing page builder should be easy to use. It should not require any coding experience to be able to create landing pages. Instead, it should make things as simple as possible, from the templates to the ease of integration of apps.
7. Custom CSS and Javascript Ability
Your landing page builder should allow you to customize the look and feel of your landing pages. You should be able to add your own CSS styles to your site and your landing pages, as well as add custom JavaScript if you deem necessary.
8. Preview Function
Just like any other marketing material, a landing page needs to be viewed before it is published. Your landing page builder should provide you with a simple way to share previews of your landing pages from various device types before publishing.
Final Thoughts
Your landing page is the first thing your leads will see when they land on your website. They will determine whether your landing page is worth their time or not in the first few seconds. If you give them a good first impression, they are more likely to turn into customers or members.
With Vanjaro’s
landing page builder, you can design a landing page that attracts and converts. Check out our templates and customizable options that will help you grow your business. Sign up today and start building a better website!