The website is the first point of contact for any business. When you take a quick glance at yours, what impression do you get? Is it a good one? Is the content and design eye-catching, enticing, but most importantly updated and helpful to your audience?
In this blog, we're going to explore essential tips for web design that can lead your website into the future from whatever state it's in now. Even if you feel like you have outdated or rather behind-the-times webpages, don't worry. These will help you move forward in the best possible way.
Why Do Websites Need Improvement In the First Place?
As previously mentioned, the first point of contact for any business is the website. That means every single aspect matters. Great content won't do well if the design and overall aesthetic are not appealing. Think about it: when was the last time you walked into a run-down looking store out of curiosity or boredom only to find great deals or awesome products?
Those are rare occasions. Most of the time, people will walk right past questionable-looking stores even if there's a sudden 90% price slash sale on the last gadgets. Appearance definitely matters not just for brick and mortar stores, but also online.
Like most things in life, designing a website is more art than science. It’s about being creative and conceptualising the concept that you will put on your site. Designing a website means striking a balance between aesthetics and content, among other things.
Essential Website Design Tips
1 - Have HQ Images
High-quality or HQ images are crucial for any website. It's the best way to convey a brand message effectively instead of just sticking to text. Visuals will also go a long way in connecting to audiences and better explaining written content.
There's also professionalism and credibility attached to high-quality images.
2 - Have Relevant Phrases and Keywords In Headlines
The last thing you want to do is confuse your audience. Wordy, vague headlines will do just that. Be clear and concise as much as possible. Be sure to insert phrases and keywords that will definitely grab your visitors' attention.
3 - Simplicity Is Everything
Remember, you need to speak to your target audience and get your core message across. The site should be simple and easy to navigate so that visitors can find what they are looking for, even if it's just one very specific thing. Catering to everyone is great in theory, but more leads can be had by narrowing it down to somehow.
4 - Stay On Top Of 404s
Do your best to ensure that your target audience never get "404" errors while visiting your website. "404" means that your page can't be found. If this happens, you might want to check the URL. It could be that the website has been redirected to a new location or that it has been moved or removed altogether.
5 - Prioritize Readability
Good writing allows your audience to understand your content. Use lists, bullets and short sentences to improve the readability of the articles and/or blogs. Be sure to avoid giant walls of text and keep images at a reasonable amount and size.
Conclusion
Websites are vital because they are often the first impression people have of a business. Aside from engaging, updated content, design is just as important. Essential design tips for web in 2022 include prioritizing readability and keeping things simple.
Need a
website builder you can trust? Reach out to Vanjaro today! We’re a digital marketing platform that grows with your business.